Money. It’s very easy being righteous and demand fair distribution when you’re either broke or filthy rich. However, despite my initial reservations upon taking up the torch of righteousness with regards to a fairer distribution of the money in football, I now whole-heartedly believe that unless something radical happens, there’ll no longer be room for small clubs in the professional game.

Which is a pity, as it undermines the broad base of football. The very same base that ensures that young players can ply their trade in the first team in Scunthorpe or instead of rotting in the reserves at the likes of Arsenal and Man Utd.

The ITV Digital deal fell through. Pity really.

Champions League, however, is on the telly every week. I can choose to see four matches each week and if I got myself a nice satellite dish, I could see even more games...

Well, it’s indeed sad and strange when a devoted football fan like myself is tiring of watching the beautiful game. And, if that wasn’t enough, I can catch a few Premiership games at the pub, and even follow the Norwegian Premiership both Saturday and Sunday.

I’m suffering from too much free choice. I’m lost in the supermarket.

In a world run by economists, everything is a tradable commodity, even feelings. And football is, and will continue to be, a game of feelings. That’s why it’s hard to put a price on football games.

I remember seeing Forest play Tottenham in the 1991 FA Cup final. It was priceless. Still, the ticket price would be relatively steep for me. Many of the consumers of the commodity that is football aren’t really well off. That’s probably why more and more clubs have tried to make their grounds and their general brand more “family friendly”. And all that has cost some more money.

With the World Cup coming up, Norwegian viewers will for the first time not have the chance to see it live on the telly. Although I am sure that Norwegian broadcasters would have made some effort to secure the rights if Norway had qualified (I’m sure the rest of Europe is delighted that we didn’t), it also goes to show that television rights have become amazingly expensive. But only for the big ones.

Well, the season didn’t become a complete and utter disaster, but I suppose it could indeed have ended better. Then again, with half your squad up for sale, there are limits to what you’ll be able to achieve. And there’s always next season.