On the crest of a wave or re-branded a failure?
When somebody on the forum suggested the other day that it was time Forest changed the club crest, the idea was widely slammed in favour of keeping the logo that is world-famous thanks to Brian Clough.
With the new Forest home shirt revealed last week, I for one was glad to see the familiar Tricky Tree – particularly when you consider how bad some recent logo redesigns have been.
For instance, across the Trent, Sven County have recently unveiled this badge:

Personally I think it looks pretty smart, but a couple of the features are inexplicable, namely the castle that looks nothing like Nottingham Castle and the strange symbol at the centre (which resembles the Cross of Lorraine on its side or, more worryingly, the icon of Norsefire, the fascist dictatorship in V for Vendetta).
Still, it could be worse. A few years ago Coventry City rang in the changes with this beauty:

It was quickly withdrawn due to fans’ fury, but Wigan Athletic are still stuck with the drawing from a children’s book which replaced their traditional crest last year:

However, the worst rebranding of recent times is this epitome of ugliness that club-on-the-up Burnley will be wearing for their jaunt in the Premiership:

Urgh.
Yet it doesn’t have to be like this. Aston Villa, West Brom, Portsmouth and QPR have all managed to come up with nice new crests that take the best bits of the old ones (new design on the left):





The poster who was calling for a new Forest badge said any design should include the Major Oak and the River Trent. I’ve been playing around with a few ideas that incorporate these features and came up with this:

What do you think?







The castle bit on the Counteh badge does look quite a lot like the gatehouse of the castle though, which is one of the only bits of what truly was a castle still standing.
What we call the castle is just the Duke of Newcastle’s old manor house really.
I’m not a fan of our neighbour’s new badge, but then they’ve not been too shy to change their badge a few times over the years, so I suppse there’s less to cling on to in that regard.
Why should Clownty be putting Nottingham Castle on their badge anyway? They are the ‘County’ (hence ‘Notts’)team that happens to play within the city boundary. Forest are the ‘City’ (hence ‘Nottm’)team that happens to have their ground in the county. Surely Nottingham Castle represents the city so in actual fact it would be more appropriate on Forest’s badge!
Who cares about the Sadpies badge, not many people will see it in L2, not many fans will wear it (Not many fans). At the County game it still makes me smile that half the Kop end and most of the Jimmy stand sit there and see the huge tricky tree on the side of the trent end at every home game.
I think the old Forest badge from the 50′s 60′s had real class, you know the one with the stags, surely we could incorporate the famous tricky tree on one of those shields? ok ok if it aint broke etc etc, but nows the time to change..we on on the rise
I just don’t understand the sideways H. It makes no sense.