Spring cleaning with Fawaz & Co.

by , March 22, 2016

Almost biannually one hears of how the figurehead of an outfit is removed, often without notice. A few return, but some are never seen again, vanishing into thin air. You might be forgiven for thinking I am referring to the treatment of generals in Kim Jong-un’s regime in North Korea. However, I am sadly referring to the treatment of Nottingham Forest’s managerial appointments.

Deep within the Al-Hasawi camp there has been that almost twice-yearly spring clean and once more the journalists are rubbing their hands together. Our rivals look on with pity and we as fans are left to pick up the pieces whilst being expected to get behind the new management, players and club with smiles on our faces. Nottingham Forest are once more the court jesters of the league. (Yet that is not to say that Paul Clement’s dismissal from that team down the Brian Clough Way in February should not be considered one of more baffling decisions of the season.) However, whilst the Supreme Leader can release some nationalistic propaganda to warn his enemies about the forthcoming nuclear war, our own leader can only release the familiar rhetoric stored next to the P45.

I must admit my bias; I love Nottingham Forest, yet unlike Fawaz I will admit to my own poor form. I am an armchair fan and – owing to work commitments, the 350-mile round-trip for home games, and the lack of championship teams based around my Surrey home – I haven’t seen my beloved team in the flesh for some time. Nevertheless, I yearn for information and openly admit that I am one of those jaded fans who searches for NFFC on match-days on Twitter, the BBC sport website and the occasional blurb that is put out via the official club channels.

But I’m also a realist. I know the era of I Believe in Miracles was a fantastic fairytale, but like Romanticism it had to come to an end; I know that we overachieved in 1994/95 qualifying for the UEFA Cup and that we underachieved with Billy Davies in 2009/10. Yet this predicament of managerial turnover has been prevalent since the departure of our own Supreme Commander, Brian Clough OBE.

I’m sure Old Big ’Ead would forgive me for using a quote from himself: ‘Rome wasn’t built in a day, but I wasn’t on that particular job.’ Some say managers need to be given time, but the average tenure of managers in the Championship is 1.14 years. Those of the Garibaldi Red, since Brian Clough’s era, have stayed an almost sector-leading 1.35 years. You could argue that Fawaz, in comparison to his peers, gives our managers more time than some, yet each manager under his tutelage has only been at the helm for 30 games on average.

As a fan, we are entitled to believe in miracles. The players and manager can also believe in a collective something. But the chairmen and his ‘advisers’ have to be realistic with the resources we have, and be true to themselves when addressing dips in form. You would hope that to be able to emblazon our shirts with ‘Fawaz International Refrigeration and Air Conditioning Company’, someone from the Al-Hasawi family has to know something about business, or at least now how to get a sponsor printed onto a shirt.

As avid BBC Breakfast fans will be aware, when a company is not doing too well, Steph McGovern will give us a breakdown of the company’s latest financial report. Steph carefully dumbs down how the shareholders of Company X are not too pleased on hearing the latest profit warnings and conscientiously we get an insightful chat from the chief executive of Company X defending their progress in their chosen sector, especially during this turbulent economic time. Then within a few weeks, whoosh, like magic, the chief exec has torn up their contract, taken their million-pound share bonus and escaped to Bermuda.

Similarly, Freedman has had to endure his own hardship of the business model in which he found himself: Financial Fair Play, injuries, questionable signings (who we can only assume were sourced following one of Fawaz’s offspring playing the latest version of Football Manager) and fastidious probing from local BBC journalists. While this was all unfolding, fans were sitting back and considering the initial lulled performances. We were enthused to be on a 13-game unbeaten streak from November to February; we remained outside the play-off places that might have appeased Fawaz. Sadly, like all good things, this streak of good fortune had to come to the end and Dougie Freedman’s tenure as manager of Nottingham Forest also came to an end on Sunday, March 13, 2016.

As we know, football isn’t a business; it’s a pastime of the rich and not-so-famous. We, as fans, continue to support clubs who are occupied by these opulent tenants. Therefore we sit and we moan from the terraces. We have to endure the monopolisation of our club for whatever monetary, societal or political gain the owners can achieve from owning a club such as ours. However, with recent fan-based movements proving fruitful in easing the cost of away tickets in the Premier League, one asks oneself if it is about time that we as fans curtail the advancement of the Fawaz reign and stand for what we believe is right for our club.

Let us draw to a close with extracts from the Fawaz Group’s core values and vision. Part of this vision is to be ‘the most admired company in the region’ and to ‘delight customers and stakeholders’. Their most pertinent values are ‘trust & reliability’, and to ‘nurture people’ whilst being ‘adaptive and agile’. In comparison to those who, in their haste, delete their inappropriate tweets of expensive cars and off-the-cuff expletives, I somehow feel that the Fawaz Group ‘Mission & Vision’ pages might soon need to change to reflect their true values and vision as reflected in their stewardship of Nottingham Forest Football Club. I personally recommend that they obtain that P45 from the club secretary’s drawer and remove themselves before the fans do.

  • Gareth will be going on more sporting rants at GMSrants